As a Realtor in a competitive marketplace with inventory continually increasing, are you doing all you can to make your listings stand out? Planning an open house? Here are eight ways to make your open house a success in 2024!
Focus on the main objectives.
Remember the three main objectives of having an open house to make your open house a success. First, an open house generates leads. Second, it’s a time to promote your brand. And the third objective is to sell the listing.
Hence, every step you take before, during and after the open house should help achieve those goals.
Research the area.
Before the open house, get to know the ins and outs of your listing and those of similar listings in the area.
Go beyond online research and do a walk-through of some of the properties, and note what features each offer that your listing may not and what your listing offers that they do not. Then, you will be ready to share your local knowledge with comparable details on your listing and others in the area if a potential buyer asks.
Schedule appropriately.
And when it comes to scheduling, know your market. Will an afternoon or after-work open house be best? Or are weekends more flexible? Don’t forget to check the community calendar to plan your event around other popular happenings in town.
Use your network to partner with another local business.
Partner with one or several local businesses for cross-promotions. Whether it’s a local restaurant or bakery providing small bites and sweets or an interior designer offering a raffle item or a free consultation, create excitement with your open house.
Promote your open house.
Use various strategies to promote your open house. Consider writing a blog about the upcoming event and feature the home on your website. If you posted a property showcase on the home, re-share it on your homepage with a new graphic and blurb about the upcoming open house.
Share the open house details on social media, including any cool cross-promotions, giveaways and more. Create print materials to reach a wider audience. Send direct mailers to target markets. Hand out fliers, hit the streets with door hangers and post unique signage.
Make it an event.
Showcase local talent and have live music in the living room or backyard. Display the works of local artists and host an “art exhibition.” Max out your cross-promotions with raffles and giveaways.
Have a sign-in sheet.
Start by kindly letting guests know upon entering that the homeowner requests each visitor sign in for security purposes. But instead of a pen and notebook, hand them an iPad and use an app like the Open Home Pro, for example.
Be ready to answer buyer questions.
Demonstrate your expertise by being prepared to answer common buyer questions, ranging from house background to information about the neighborhood. A few common questions include how long the sellers have lived there, why they are moving, the age of the appliances, the average monthly utility bill and how old the roof is.
Summary
Finally, make your open house a success by having informative handouts and promotional items set out. Share statistics about the home, the neighborhood, local services, the school district and other helpful information. Have water bottles with your name and contact info printed on the labels. Bring other seasonal goodies, like sunglasses or hats, with your logo to promote your brand. Keep reading our blogs for more Realtor tips and news!
