6 New Year’s Resolutions for Real Estate Agents in 2025

New year, new you—or so they say. But do you have what it takes to make the upcoming year different? Make it your goal and start thinking about next year now with these New Year’s resolutions for real estate agents in 2025.

Set goals.

First and foremost, start your turnaround by setting goals. Whether you want to enhance your work/life balance, learn new skills, create a bigger presence or update your headshots, setting clear goals will help you stay focused and organized.

Enhance your digital marketing.

A digital presence is essential in today’s marketplace, and this is especially true for real estate. Build your brand and connect with current and potential clients through social media. It is an effective way to establish yourself as an expert real estate agent in your local market.

Create a posting schedule to stay on track with daily posts. In addition to posting photos, creating videos is another impactful way to communicate with your target audience. Video topics can include market updates, buyer and seller tips, a new listing tour and more.

Attend a conference or webinar.

One of the best ways to learn something new is to attend a conference or webinar. Start by identifying the areas you want to work on in 2025 and look up webinars or professional conferences to increase your knowledge.

A webinar can be a low-cost and low-time commitment option. Although a conference might require more time, networking with other top agents is beneficial.

Connect with local businesses.

Forming relationships within your community is one of the best ways to create a good reputation. So, when it’s time for your New Year’s resolutions for real estate agents in 2025, remember to connect with those around you! Partner with local shops to provide discounts, welcoming gifts and goodies for open houses.

Stay in the know.

One of the most important parts of being a real estate agent is knowing how the marketing is faring. Make this one of your resolutions for 2025 so that your clients look to you as a trusted advisor.

Update your email marketing.

One of the most overlooked components of a marketing plan is email blasts. Email marketing done right can generate leads, strengthen relationships and more. Review your email marketing strategy and see where content can be refreshed—this can be rewording your message, creating new graphics or adding a new signature.

Summary

Sometimes a small change can make all the difference; that’s why these New Year’s resolutions for real estate agents in 2025 are key. In addition to these tips, continue reading our blogs to learn more about the world of real estate.

6 Ways to Build Client Loyalty in Real Estate

Client relationships are an essential part of the real estate business. Are you looking for ways to build trust with your clients? Check out these six ways to build client loyalty in real estate.

Make your work stand out.

Clients must make the choice to work with you. What makes you stand out? From your quirky personality and excellent service to your reliability, responsiveness and ability to connect, all of this can help you catch the eye of potential clients and keep them. 

Organize client events.

Want to create loyal clients for life? Spend time with them. This can be done through client events such as seminars or special get-togethers.

Seminars provide valuable information and are a great way for REALTORS® to share their knowledge with clients. Plus, you can invite speakers for different topics and help your buyers and sellers with interior design, landscaping and more. Client events such as barbecues, lunches and more are also a great way to show appreciation and connect on a personal level.

Follow up with your clients.

Just as in life, you should nurture your client connections. Did you see their post about their new landscaping? Have they received attention for a good deed? Reach out and acknowledge it! Compliments go a long way.

Send thank you cards. 

Personal and heartfelt. Take time after closing to handwrite a thank you card to your clients, showing appreciation for choosing you. Be sure to congratulate them on their new home, and if you want to go the extra mile, you can even send a small gift, such as a gift card, to a local business, for example.

 Acknowledge important dates.

Holidays, birthdays, anniversaries—everyone likes to be remembered. Small gestures such as wishing someone a happy birthday, congratulating them on a closing anniversary or even a marriage anniversary are a great way to stay connected and build those loyal relationships.

Share your reliable contacts.

Another one of the best ways to build client loyalty in real estate is to share your reliable contacts. What do we mean by this? Well, when it comes to owning a home, it will need upkeep and, at some point, even repairs. Pass along a list of trusted contractors, repairmen, landscapers or designers.

Be sure to foster your connections with your contacts as well. As you refer them, they can also refer clients to you!

Summary

With these six ways to build client loyalty in real estate fresh in your mind, start implementing them today! We guarantee that your clients will appreciate it.

And for more real estate tips and industry news, continue reading our blogs.