real estate and the “Valentine's Day Effect”

Real Estate and the “Valentine’s Day Effect”

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While Valentine’s Day is traditionally a time for romance, it also sparks a surprising surge in the property market known as the “Valentine’s Day Effect.” This event marks a seasonal shift where romantic milestones often translate into real estate momentum. Keep reading to learn exactly how real estate and the “Valentine’s Day Effect” create a unique window of opportunity for buyers and sellers.

The “Valentine’s Day Effect”

To begin, let’s explore what the Valentine’s Day effect is. This effect is a real estate phenomenon in which the holiday’s focus on commitment encourages couples to take the next big step toward homeownership. This surge, combined with a “thaw” in inventory and motivated buyers—including single buyers—creates a unique increase in market activity following the holiday.

Cost-effective benefits

In today’s competitive landscape, the “Valentine’s Day Effect” underscores the financial advantage of a two-income household. This allows couples to combine resources to overcome high entry costs. In addition, many younger buyers are prioritizing property investment over traditional wedding expenses, a shift reflected in the fact that unmarried partner households have doubled since 2001.

By leveraging their combined purchasing power in February, partners can secure a long-term asset before the spring market’s peak.

Why February is a great time to buy

February offers a sweet spot, allowing buyers to secure properties with more negotiating power and stable pricing before the intense spring bidding wars begin.

Sellers also benefit from a market of highly motivated buyers eager to close deals, ensuring their listings stand out amid less competition. By acting now, buyers can gain access to fresh inventory and potentially lock in a home before the seasonal rush drives prices higher.

Summary

Now understanding how real estate and “Valentine’s Day Effect” create a unique seasonal surge, make a move before the crowd does and list your property or begin your home search now.

Connect with a Lee County Association member to find your perfect home match. And continue reading our blogs for more.

buying or selling

Buying or Selling: Which Side Has the Upper Hand This Fall?

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As the leaves begin to change, so too does the landscape of Lee County’s real estate market. Whether you’re considering buying or selling, it’s essential to understand the current market dynamics to make informed decisions. With recent statistics painting a picture of opportunities and challenges, this fall presents a more balanced market, offering benefits for both buyers and sellers.

A market overview

Recent data from Lee County’s August 2025 Residential Report provides a snapshot of a market in transition. Total homes listed in Lee County increased by 1.3% from last year, with properties sold seeing a modest rise of 1.5%. 

The average days on the market remained steady at 54, but the average sold price surged by 13.2% to $466,286. These figures suggest a more competitive environment in our area, emphasizing the need for strategic planning, whether you’re buying or selling.

Buying in Lee County

For buyers, the increase in average sold prices signals a need for careful budgeting and strategic planning. For example, with Auburn showing a notable 13.7% rise in average sold prices and Opelika seeing a 12.0% increase, buyers should be prepared for competitive bidding, especially in high-demand areas.

Use these helpful tips as a potential buyer:

  • Work with a local REALTOR®: Experienced REALTORS®, like our members, can provide invaluable insights into neighborhood trends and help negotiate the best deals.
  • Expand your search: Consider areas like Opelika, where the average days on the market decreased by 34.4%, suggesting quicker sales and potentially more motivated sellers.
  • Stay informed: Keep an eye on listings and set alerts for new properties to act quickly in this dynamic market.

Selling in Lee County

On the flip side, sellers are in a favorable position with the rising property values. In Auburn, despite a 14.8% decrease in total homes listed, properties sold increased by 15.6%. This suggests that well-priced homes are still attracting buyers swiftly.

Check out our helpful tips for sellers:

  • Price strategically: With the average sold price significantly up, setting a competitive price can attract serious buyers quickly.
  • Enhance curb appeal: A well-maintained property can stand out in listings and during viewings.
  • Leverage local expertise: REALTORS® can offer tailored marketing strategies to showcase your home to the right audience.

Summary

Whether buying or selling this fall, working with local, experienced REALTORS® is key to navigating this balanced market. Their deep understanding of neighborhood nuances and market trends can be the difference between a satisfactory transaction and a missed opportunity.

For personalized advice and to explore your options, connect with a Lee County REALTOR® today. Keep reading our blogs for more insights and tips on navigating the ever-changing real estate landscape of Lee County.

Accredited Buyer's Representative

Elevate Your Real Estate Career: Become an Accredited Buyer’s Representative

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Are you passionate about real estate and helping clients find their dream homes? If so, becoming an Accredited Buyer’s Representative might be the perfect next step in your career, giving you the edge you need to stand out.

About the Accredited Buyer’s Representative designation

To clarify, an Accredited Buyer’s Representative is a real estate professional who has completed specialized training in representing buyers in real estate transactions. This designation is awarded by the Real Estate Buyer’s Agent Council (REBAC) of the National Association of Realtors (NAR) to agents who have demonstrated excellence in buyer representation.

Let’s review more about the benefits of becoming an Accredited Buyer’s Representative, what you’ll learn and how it can help you better serve your clients.

The benefits of being an Accredited Buyer’s Representative

First and foremost, becoming an Accredited Buyer’s Representative demonstrates your dedication and commitment to serving today’s homebuyers. Backed with specialized knowledge, you will gain valuable insight into working with buyers. Topics covered in the course include understanding homebuyers’ needs and preferences and guiding them through the entire home-buying process.

Next, having this special designation adds credibility to your name. Clients will feel more confident entrusting you with their home-buying journey knowing that you have undergone rigorous training and education.

Another benefit of becoming an Accredited Buyer’s Representative is continuous learning through professional development. Realtors can access exclusive resources, networking opportunities and ongoing training.

Finally, having the Accredited Buyer’s Representative designation gives you a competitive edge. Clients are more likely to choose an agent with specialized training in buyer representation, leading to increased business opportunities and referrals.

What you’ll learn

During the two-day course, and the following elective course, participants will learn how to create a buyer representation agreement, conduct a successful buyer consultation and more. Upon completion of the course, Realtors will have a thorough understanding of each step in the home-buying process.

The material covered includes the search-showing-selection process, making an offer, negotiations, appraisals and closing on the property. What’s more, learn how to promote yourself in the competitive buyer’s market and grow your business with the designee member benefits!

Summary

Are you ready to take the next step? Register for a free live virtual instructor-led course for classes offered from June through December. Continue reading our blogs for more industry news and current real estate topics.

a walk through the home buying process

A Walk Through the Home Buying Process

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Are you thinking about purchasing your first home? Or has it been a while since you’ve last sold or bought a home? Regardless of the answer, let’s take a walk through the home buying process to refresh your memory and remind you how to prepare for it.

Understand your finances.

In other words, check your financial health. Review your credit score, look at your expenses versus your income and calculate how much you can afford.

Create a budget.

When it comes to budgeting, remember to calculate the one-time and recurring costs. These include the down payment, closing costs, move-in expenses and property taxes, for example. Typically, a 20% down payment is the norm.

Get pre-approved for a mortgage.

Before you start looking at homes, it’s important to get pre-approved for a mortgage. This will give you a better understanding of how much you can afford to spend on a home and will show sellers that you are a serious buyer.

To get pre-approved, you’ll need to provide your financial information to a lender, who will then determine how much they are willing to lend you.

Find a Realtor.

A Realtor will be your guide through the home buying process, helping you find homes that meet your criteria, negotiating offers and navigating the closing process. Look for an agent who is experienced in the local market and has a track record of successful transactions.

Start house hunting.

Once you have your pre-approval and a Realtor, it’s time to start looking at homes. Make a list of your must-haves and nice-to-haves. Be open to exploring different neighborhoods and property types. Attend open houses, schedule private showings and don’t hesitate to ask your Realtor for their expert opinion.

Make an offer.

When you find a home that checks all the boxes, it’s time to make an offer. Your Realtor will help you draft a competitive offer that takes into account the current market conditions and the seller’s motivations.

Schedule a home inspection and appraisal.

As we continue our walk through the home buying process, it’s important to remember this critical step. A home inspection helps determine if the property has any structural, mechanical or other potential issues.

Depending on the report, potential buyers can request specific repairs from the seller or back out of the deal.

Prepare for the closing.

It’s official! As you get closer to closing day, your Realtor will help you become familiar with the standard closing documents beforehand. On or near closing day, plan on doing the final walk-through with your Realtor to ensure that everything’s as agreed upon.

Summary

With a walk through the home buying process fresh on your mind, do you have more questions for an experienced Realtor? Connect with your next local Realtor to have your questions answered and start your search for a home in Lee County. Keep reading our blogs for more real estate news and guidance.

things for home buyers and sellers to consider in 2024

5 Things for Home Buyers and Sellers to Consider in 2024

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Does 2024 include a big move for you? From first-time buyers to seasoned investors, here’s a list of five things for home buyers and sellers to consider in 2024 to better prepare them for the real estate journey ahead.

Interest and mortgage rates.

It’s always a good idea for potential home buyers and sellers to keep an eye on interest and mortgage rates. Since October 2023, mortgage rates have begun to steadily decline from 8% to 7–6%. But rates will most likely remain volatile.

Experts suggest paying attention to the Federal Reserve’s interest rate decisions for a hint at where mortgage rates are going in 2024. 

The long-term value of owning a home. 

Homeownership is one of the most reliable and quickest ways to build wealth for a variety of reasons. First of all, it stabilizes a homeowner’s housing expenses with fixed monthly payments. Second of all, as you continue to pay off your mortgage loan, you build equity in the home.

Hence, you add value to your net worth.

Think about what you need versus what you would like. 

Whether you are a first-time home buyer or you’ve done it before, figuring out your needs versus what you want helps you narrow your search. And, from there, you can begin adding on those wants. 

Industry experts have predicted that a few of those key features for 2024 include sustainability, luxury amenities and seamless outdoor-indoor living spaces. 

Calculate your budget. 

Knowing your budget is not a new idea, but it remains one of the top things for home buyers and sellers to consider in 2024. In general, designating about 25% of your net income toward a mortgage payment is a good rule of thumb. 

It’s a good idea to work with your local Realtor or mortgage lender to help calculate your budget. 

Working with an experienced local Realtor. 

Finally, when it comes to things for home buyers and sellers to consider in 2024, working with a knowledgeable local expert is key. In terms of finding the right Realtor for you, talk to a few different Realtors. Ask them questions, read their reviews and ask about their rates and fees, for example.

If you aren’t sure where to start when it comes to finding a Realtor in Lee County, our member search offers a listing of Realtors, real estate offices, affiliates and more. 

Summary

A new year goes hand-in-hand with new possibilities and opportunities, and that includes investing in real estate. Become more familiar with our local market and the opportunities ahead by connecting with us on Facebook, Instagram and LinkedIn, where we share local statistics, insights and more. For more buying and selling tips, local news and trends, continue to read our blogs. 

an overview of seller concessions

Real Estate Defined: An Overview of Seller Concessions

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Buying a home is a big deal. Selling a home is a big deal. There are a lot of moving parts and factors to consider on both sides, including the cost. But costs can quickly go beyond a list price. Let’s look at an overview of seller concessions as an example.

What are seller concessions?

The best way to begin an overview of seller concessions is to explain what seller concessions are exactly. To simplify, seller concessions can sweeten the deal and could help expedite the selling process.

More specifically, seller concessions cover specific costs associated with buying a house that the seller agrees to pay. Seller concessions could include certain home improvements or repairs as well as some of the closing costs.

For instance, seller concessions may include several different fees such as the inspection fees, appraisal fees and the attorney fees.

Even though seller concessions can help lower the upfront costs and attract buyers, there are pros and cons for both buyers and sellers.

Seller concessions for buyers and sellers

For buyers, the upside to seller concessions is it can save you a significant amount at the closing table, making a home more affordable. This can also allow potential buyers the chance to make a higher offer, which may have a better chance of standing out in a competitive market.

From the seller’s perspective, seller concessions may speed up the sale of your property by making it more attractive to buyers in a crowded market.

Summary

Now that you’ve read an overview of seller concessions and what they could mean for you as a buyer or seller, reach out to your local Realtor to discuss your next move within our market. You can also learn more about our local market, real estate trends and other industry news by reading our blogs!

factors to consider when determining an offer price on a home

9 Factors to Consider When Determining an Offer Price on a Home

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You finally found it—the home of your dreams! Now what? It’s time to make an offer. Your buyer’s agent will guide you through the entire process, including sharing these nine factors to consider when determining an offer price on a home.

Making an offer

Before you can make an offer, there are several factors to consider when determining an offer price on a home. Are you ready to figure out where to start? Now is the time to ask your REALTOR® about the following.

The home’s current list price.

For starters, what is the home’s list price? Is the asking price in line with the fair market value? If so, is it within your overall budget?

The sold price of similar homes in your area.

Your buyer’s agent can provide you with valuable information, including what similar homes in your area recently sold for. Commonly referred to as “comps,” this information offers you a reasonable baseline in terms of a starting offer.

How long has the house been on the market?

In a nutshell, if the home has been available for longer than average, sellers may be more willing to negotiate or accept a lower offer.

On the other hand, if the property is new to the market, the offer may need to be higher.

Look at the condition of the home.

Before you make an offer, take the time to learn about the home’s history and pay attention to its details. When was the house built, what types of building materials were used, what is the square footage?

What are the home’s top features and amenities? Is it in need of repairs or is it move-in ready?

Consider seller concessions.

And the questions to ask yourself continue. Will you be asking the seller to make any last-minute improvements?

Or, would you want them to cover the closing costs? These are the sorts of questions to review with your agent.

Outline exactly what’s included with the home.

Make sure the agreement and offer clearly define what is included with the home, such as appliances or window treatments.

Add in the earnest money.

When you get ready to make your offer, remember to add in the earnest, or deposit, money.

Factor in home inspection contingencies.

It may be a good idea to consider the unknowns that could be uncovered during the home inspection. Leave room in your budget for any potential updates or repairs.

Is there flexibility in your offer?

Finally, when it comes to factors to consider when determining an offer price on a home, did you give yourself some wiggle room? Is your offer going to fall at the top, middle or low end of your budget?

If the price point is firm, can you sweeten your offer in other ways? Consider being flexible when it comes to requested repairs, the closing date or the closing costs, for instance.

Summary

Bottom line: even after doing your research and carefully considering several factors to determine your offer price, the sellers could turn it down. But, remember, your trusted local REALTOR® is on your side and ready to negotiate on your behalf!

Are you looking for additional real estate tips? Keep reading our blogs for more!

home inspections and what to expect

Real Estate Defined: Home Inspections and What to Expect

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When purchasing a home, a home inspection can save you thousands of dollars in unexpected repairs. It’s important to know exactly what you are getting into. Let’s take a closer look at home inspections and what to expect.

What is a home inspection?

A home inspection is a visual assessment of a home’s physical condition and mechanical systems, including the roof, ceilings, walls, floors, windows, doors, plumbing and more.

An inspector helps make sure there are no hidden issues in a house before the buyer commits. It is important to know about home inspections and what to expect in order to do your due diligence before purchasing a home.

In addition to the home’s physical condition and mechanical systems, inspectors will also check major appliances and the heating and air.

What happens during a home inspection?

During a home inspection, the inspector has three main tasks.

  1. Identify any possible issues with the house.
  2. Suggest fixes.
  3. Write a report, including photos, noting all observed concerns.

This report is vital for the buyer and agent. Based on this report, a buyer can request repairs from the seller.

Things to look out for that home inspectors won’t check

While inspectors assist in determining physical and mechanical issues, they typically only address issues that can be seen with the naked eye.

Inspectors will not put themselves in danger. For example, if a roof is too steep, they will not climb up to check for missing shingles. Instead, they’ll try and use binoculars.

Basic home inspections do not include any of the following:

  • Swimming pools
  • Wells
  • Septic systems
  • Structural engineering work
  • Fireplaces or chimneys

For wood-burning fireplaces, many inspectors will open and close the dampers to make sure they’re working and look up chimneys for obstructions, but that is all.

Summary

Now that you know about home inspections and what to expect, make sure you show up with your agent on the day of the inspection. This allows you to ask questions, review the inspection report and prepare to negotiate repairs.

For more industry insights, continue reading our blogs.

things to keep in mind when buying a home in the fall

8 Things to Keep In Mind When Buying a Home in the Fall

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Just as the seasons change, so do peak real estate times. That means now is the ideal time to share eight things to keep in mind when buying a home in the fall that may work to a buyer’s advantage!

Less competition.

Fall is typically considered the off-season in real estate. Therefore, buyers may have less competition.

What’s more, inventory more often than not tends to stay the same, which means there are still plenty of homes available.

Buyers have time to negotiate.

Less competition also means the odds of getting caught in a bidding war go down. Hence, buyers can take back a little more control.

This includes everything from negotiating the price to asking for your preferred closing date.

More available help.

In general, since it’s slower, real estate professionals and other service workers have more time on their hands. Thus, they have more time to focus on you!

Expect prompt responses from your Realtor, lenders, contractors, inspectors and more this time of year.

Sellers are motivated.

Some sellers may have come on strong in the peak spring and summer months. They may have overpriced their properties or struggled to find the right buyers.

New sellers usually have a good reason for listing their homes this time of year. In the end, all signs point to motivated sellers, which is good news for buyers!

You might enjoy better rates.

As the year winds down, mortgage lenders and bankers may be open to discussing a slightly better deal just to get the deal done.

No matter what, it’s always good to shop around and ask about savings when it comes to interest or even down payments.

First-time buyers get tax breaks.

Remember, first-time homebuyers receive property tax and mortgage deductions. This holds true even if you don’t close until December.

You’ll see the house in a different light.

Next on the things to keep in mind when buying a home in the fall is how it looks without the spring flowers and summer sun. When you shop for a house in the fall, you may get a better idea of what it’s like on a cloudy or rainy day.

You may also get a better look at the exterior without all that landscaping acting as camouflage.

Save on home décor.

Who doesn’t love shopping for their new home? If you move into your new home at the end of the year, you will hit the jackpot on year-end and holiday sales!

You will be able to bargain hunt for everything from new furniture to new appliances to new throw pillows.

Summary

Did these things to keep in mind when buying a home in the fall come as a pleasant surprise? If you think the time is right to start your home search, connect with a local Lee County Realtor today. For more industry insights and home buying-and-selling tips, keep reading our blogs.